The founders of InvisiCorp had a vision: not to build a product, not to solve a problem, but to disappear spectacularly while burning through other people’s money.
Step 1: Branding. They hired a design agency for $2 million to create a logo that was just the word “logo” in Helvetica. The agency called it “minimalist.” Investors called it “brilliant.”
Step 2: Product. When asked what their product was, the CEO explained: “It’s a platform. For… things. A synergy hub. A cloud-based AI blockchain metaverse powered by vibes.”
Nobody knew what it did, but they raised $50 million.
Step 3: Scaling. Before writing a single line of code, they opened offices in 12 cities, bought beanbag chairs made of “ethical alpaca wool,” and installed kombucha taps in the bathrooms.
The engineering team asked, “Should we maybe build the app?” The CEO replied, “Don’t worry. Growth first, product later. That’s how magic happens.”
Step 4: The Disappearing Act. By Q3, their runway was gone. The “platform” was still just a PowerPoint deck. The CFO discovered their largest expense was “weekly inspirational balloon releases.”
Investors demanded answers. The CEO stood up, smiled, and said: “Ladies and gentlemen… our business model has succeeded. Behold—our company has vanished.”
And with that, InvisiCorp laid off 500 people, sold the kombucha taps on Craigslist, and disappeared into startup legend—remembered only as “that company with the alpaca beanbags.”